SMXLOMO - Top 10 Things You Missed at SMX Local and Mobile Day 1

October 2nd, 2007 · 6 Comments

Overall this has started out as another excellent search conference. Congrats to Greg Sterling and Chris Sherman for putting it all together. Here are the ‘tasty treats’ I took out of the sessions.

1. Place location addresses on your pages twice (Chuck Aikens)
2. Use the h-Card format on your pages as well (panel from SEO Local Best Practices)
3. Minimal on-page SEO can lead to large growth in international markets (Jenny Halasz)
4. 70% of internet users performed local search queries, 68% would use the phone number to contact business (Neilsen), also a high percentage would bookmark only 11% would fill in online form. (Chuck Aikens)
5. Don’t bother making kw with zipcodes (Matt Van Wagner)
6. Include city names in ultra targeted ppc campaigns (Matt Van Wagner)
7. Using the state spelled out outperforms abbreviation in PPC (Matt Van Wagner)
8. Copy your reviews from community driven sites and put them on your site. Include member names and photos. Include links back to sources/pages (add nofollow tags) (Andrew Shotland)
9. User generated content can drastically increase organic traffic (Brad Jaehn)
10. Review sites (except done right are crap) (Paul Ryan)

6 responses so far ↓

Blogging From SMX Local And Mobile | Mike The Internet Guy’s Blog // Oct 2nd 2007 at 9:51 am

[…] October 1, 2007 - Day 1 Wrap up: The Top 10 Things you may have missed Keynote - Michael Jones, Google Local Managing a Local/Mobile SEM Campaign SEO Best Practices for […]
Michael Dorausch // Oct 2nd 2007 at 4:44 pm

Ten things for me to work on tonight. Looks like I’ll be buying you guys some beers at the next conference.
Chuck Aikens // Oct 3rd 2007 at 6:24 pm

Mike..thanks for adding me to your list and for attending the session. There were lots of great questions from the audience..I had a blast. I did post a copy of the presentation on my blog if anyone is interested…I know a person or two asked after the session.
SMX Local Search Conference -I // Oct 3rd 2007 at 8:39 pm

[…] SMXLOMO - Top 10 Things You Missed at SMX Local and Mobile Day 1 […]
Ben // Oct 8th 2007 at 2:58 pm

If I may ask, Was the following statement specifically cited or was it generally discussed and agreed upon? “70% of internet users performed local search queries”

Thank you.
mike // Oct 8th 2007 at 3:07 pm

Ben,
I think that stat came from Chuck Aikens. Not sure where he pulled it from. You might want to check his blog (click his name above) and ask him. Thanks for stopping by.