Mike The Internet Guy’s Blog

Alex Porter, Location 3 Media
Alan Beiagi, Mapquest
Michael Jones, Google (sub for Bobby Figueroa)

Alex Porter
-82% of users make contact with business after seeing local listing
-Yahoo has lead in local listing
-4-8 weeks for listings to go live on Google, includes postcard with PIN
-need to self-update listings on local sites or outsource
-track by unique phone number, track URL, or coupon/offer (still not great indicator of ROI)

Alan Beiagi
-12 million people paying for and using GPS currently, projected to 315 million in the next five years
-6% of poeple who received a mobile ad took action,
-Currently 15% of 233 million cell users use data services.
(gives many examples of ways people will use mobile search/maps on their portable devices)

Michael Jones
Michael demoed many of Google’s latest innovations on Google maps including live traffic, dynamic rerouting, 3d buildings (zoom in closer you’ll see), and more

Share This