Mike The Internet Guy’s Blog

Chris Silver Smith, Lead Strategist, Netconcepts
Jenny Halasz, SEO Manager, Acronym Media
Paul Bruemmer, Director Search Marketing, Red Door Interactive
Moderated by Chris Sherman

Jenny
Local and mobile are tightly integrated.
Execution of Local and Mobile Campaign
-determine your available resources
-use simulators and tools to view your site in mobile browsers

Case study: minimal SEO can lead to large growth in international markets
-implement low resources high impact changes
-submit to lisitng sites

List biz address in single line on your site, easier for spiders
Build Mobile only site if possible, always include link back to original site.
Build out location specific content if you have it.

-onmobile site, add skip to content link
-use tel tags on your phone numbers
-add area code for 10 digit dialing
-be xhtml compliant

Mobile best practices
-clean navigation
-min images
-use css

Check on these simulators
(NEED TO ADD THESE LATER)

-adoption and use of mobile is higher that any other in the US, but SEO skills are stronger in US.

Chris Silver Smith
-Local search is fragmented, IYPs, Local Search sites, Vertical Directories
-Look at localsearchguide.org
-mobile search is growing (thinks more so this year)
-one of the top reasons users use mobile is for IYP lookups
-IYPs are valuable for referrals/conversions. Users closer to buying process (38% more) also IYPs have higher incomes than normal.
-mobile companies resist open platforms, getting harder for them to do this though due to consumer demand
-Small businesses should outsource Local SEO if not familiar
-Medium businesses could go agency or in house
-Large businesses should go in house may need some advice from outsiders, and analytics
-You need to organically optimize for natural search, make sure store locater sites are optimized
-Update and Enhance listings with major local players
-track ad effectiveness by tracking phone calls via Voicestar, eStara, Jingle Networks
-mobile search not hot yet
-411 players might be worth looking at.
-advertise as much as possible without being overwhelming

Paul Bruemmer
-because of high penetration and ability to receive input anywhere anytime mobile devices will RULE!
-some cons though, walled garden, wap sucks, etc
-more pros click through rates are looking good, high open rates etc
-more cons trial and error period due to FCC rulings, highly fragmented, reach is low, realiable measurement is missing
-more pros, build one heck of a customer database. Loyalty and retention very good, good for generating buzz

basic mobile marketing campaigns
-content sponsorships
-location targeting
-opt in SMS

Planning a mobile search campaign
-business users and youth are hot spots for mobile
-could set up an SMS campaign for $3000, mobile ad campaign for $10,000

check
www.enpocket.com
(2 OTHERS NEED TO ADD LATER)

10 Tips on Mobile Campaign
(NEED TO ADD LATER)

Share This