Mike The Internet Guy’s Blog

Michael Jones, Google

The Future of Local Search - Google’s Strategic vision.

Competition
Google is not the best. The best are professional concierges. Gooogl strives to imitate this group of local professionals.

Ways to Search
-general web search
-ask a question (voice)
-SMS a question
-browse visually for a location

Local Data is Expanding
Traditional Local Data listings, restaurant guides, etc
Emerging Local Data - reviews, self listings (no sales person), local weather, local traffic

Google is associating addresses found via Google Book Search to places on Google Local/Maps

Google’s geo-mission is to geographically organize all the world’s information and make it universally acceptable and usable.

Google serves 100 million requests a day for local data. (wasn’t specific about online vs SMS etc)

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