Mike The Internet Guy’s Blog

Speakers:
Gary Price, Director of Online Information Resources, Ask.com
Omar Tawakol, Chief Advertising Offer, Medio
Matthew Snyder, Head of Business Development, Nokia
Brendan Benzing, VP Mobile Search and Marketing, InfoSpace
Matt Tengler, Sr Product Manager, Jump Tap

Gary Price
-everyone is not like us (they don’t know what they can do with the mobile phone)
-need to explain to others why this is important

What Does local actually mean?
-are you organizing for resident for the area, or the visitor - these are very different needs and wants
-interactive voice response is on the way and will lead the development of mobile application (get people into front door of mobile search)

podcasting soon to become phonecasting, cellcasting
-easy to use
-easy to place advertising in phonecast
-listen to daily search cast 1 512 6960723

Shows Ask Mobile Interface
-does not have search box, because it lead to users giving up on long queries (example ‘weather in san francisco’ was 69 key strokes)
-organized by information need
-aerials available without plugin

Omar Tawakol
Mobile is a New Media
-Medio’s focus is mobile search is not web search, very different beast
-serves T-mobile, Verizon, etc
-besides messaging, most other mobile activity is downloading (wallpaper, ringtones, pictures) adult is also big (gotta love porn on a 1 inch screen)

What does it mean to provide search for a carrier?
-you can search for contacts on your device
-you can search for downloadables through an app
-you can search for info like weather, scores etc
-off -portal, the mobile web etc

How do you monetize mobile search?
-sponsored links (search ads are not ads because consumers don’t perceive the difference)

Matthew Snyder
-trend: Ad $$ are shifting
-trend: Rise of advertising and mobile (more ad funded business models based on mobile)
-trend: Mobile as a cross-media local interactive medium is emerging. Mobile is the “cross-screen”
-trend: Shift to multimedia computer

Opportunities for Mobile Search
-ads will be embedded in content
-but more phones will come online with more full web browers
-but most users with browsers right now are not active

Types of Web Search
-in channel (shows Windows live screen inside mobile)
-map search
-image search
-image search and local search are stickier than web search and more than 60% of the traffic

Mobile is the ultimate advertising platform
-personal, however double edge sword
-always on
-always with you … serendipity of finding things
-billing and payment possible
-pay per call and pay per action tremendous opportunity of mobile

Brendan Benzing
-(Sorry had to answer emails and missed Brendan’s presentation)

Matt Tengler
-Jump Tap’s products include mCommerce operator storefront, and operator deck solutions
-full ‘off-deck’ search capabilities across the mobile web and web
-deliver all content that is relevant to the user and capabilities of their handset.
-you can sign up as a keyword based advertiser to Virgin and AllTel subscribers
-Jump tap is a white label solution
-processing 50 million searches per month
-16 million pages per month of quality content for mobile banners

Share This