Small Business don’t get PPC Matching Options

May 2nd, 2007 · 4 Comments

Now that I am back in the office after a short hiatus due to my new baby, things are picking up again. I have looked at 6 small business PPC accounts in the last two days for potential clients. Not one of them had anything but broad match in use. Almost no negative keywords existed in any of the ad groups or campaigns. Also every single one of them had content targeting turned on which was performing terribly and sucking up some major budget.

When I propose PPC to many clients 6 times out of 10 I get some push back. Typically they say they’ve either directly had a bad experience with PPC or someone they know has had a bad experience. I now know where these bad experiences originate. While I don’t doubt there are people touting PPC management services out there that also don’t know what they are doing, self managed PPC campaigns can be a disaster.

People I am hear to tell you that PPC can work. It probably won’t work if you spend 10 minutes learning about it, or if you use the starter edition of Ad Words. You need a professional to manage your campaigns. I manage small and large PPC campaigns and I make it very affordable to small businesses. If you don’t use me, please use somebody. There is traffic to be captured out there, and money to be made. Don’t leave it on the table for your competitors!

4 responses so far ↓

Adam J. Morien // May 4th 2007 at 6:15 pm

PPC can definitely work as long as you have a strong conversion program associated with diverse keywords. Our SEO company specializes in natural Search Engine Optimization, but this alone is never enough to produce the greatest results. What I have found in my 5 years of professional SEO consulting is that when you network with the best resources in your industry that you will walk the same path. Search Engine Optimization is a challenge as the algorithms are always changing, but the experts that have the greatest neworks, produce the greatest results, and always stay on top of their game will prevail in this extremely competitive market.
mike // May 4th 2007 at 7:39 pm

Adam,
Thanks for commenting. I am not saying PPC doesn’t work, of course it works: but only if it is done correctly.

The accounts I have seen recently, managed by small business owners have been atrocious. These types of accounts are doomed to fail.
Adam J. Morien // May 5th 2007 at 6:23 pm

I definitely agree! As the old saying goes, you get what you pay for. I feel that using your niche specilaity will ensure your business the greatest results. I feel that PPC and Natural SEO are two completely different animals, both necessary for online success.
Hawaii SEO // May 11th 2007 at 11:32 am

It’s true…

You can burn through a huge pile of cash in no time if you don’t know what you’re doing.

However… Working with an experienced search marketer like yourself can be a huge competitive advantage as well as a profitable one.