Link Bait for a Local Business - you can’t get much better than this

January 11th, 2007 · 1 Comment

Pizza Patron has got the right idea. The restaurant chain announced this week they will accept Mexican Pesos as currency in their restaurants. Now if that doesn’t earn some links I don’t know what will. It is almost the “Perfect Storm” of link bait for a local business if you consider the current immigration debate, and the novelty of the concept. Unfortunately, after visiting their website, Pizza Patron could have done a better job optimizing their website including their “Locations” page. After all the links they’ll get from this story they might even start ranking for the infamous local search example “pizza in YOURCITYHERE” queries!

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Don’t duplicate your website for each of your locations | Mike The Internet Guy’s Blog // Feb 7th 2007 at 11:34 pm

[…] If you do have multiple locations where you do business simply create a page for each one. Fire some links into that page from “local” directories relevant to that location. Make use of your internal link text and link to those pages generously. In addition don’t hide your location information behind a “search” function like Pizza Patron. […]