Mike The Internet Guy’s Blog

I know my coverage was mostly quick notes etc, but others have been posting full articles, insider tips and more. Here are some other bloggers with coverage to checkout. I’ll have a wrap up article about the second day probably tomorrow (I am pooped!) For now check out these folks!
Marty Wientraub - AimClear
Mark Barrera - […]

Speakers:
Dan Gilmartin, VP Marketing, uLocate
Lee Ott, Director Mobile Web, Yahoo Inc.!
Mark McCormack, CMO, CallGenie
Sumit Agarwal, Product Manager, Google Mobile
Mark McCormack
What we’ve heard at the conference
-if you don’t have an iPhone you shouldn’t be here
-Yellow Pages will be dead in 4 years
-Microsoft is target of many jokes
-local success requires a local sales force
-what everyone said is […]

Speakers:
Cindy Krum, Sr SEO Analyst, Blue Moon Works
Gregory Markel, President Infuse Creative
Rachel Pasqua, Director of Mobile Marketing, iCrossing
Cindy Krum
-industry in its infancy
-different bots and crawlers
-slower connections and dropped connections
-very different results pages (check out the chart on BlueMoon’s blog)
Development Best Practices
-code in XHTML for best results
-use external style sheets
-use the link element to attach style […]

Overall this has started out as another excellent search conference. Congrats to Greg Sterling and Chris Sherman for putting it all together. Here are the ‘tasty treats’ I took out of the sessions.
1. Place location addresses on your pages twice (Chuck Aikens)
2. Use the h-Card format on your pages as well (panel from SEO Local […]

Speakers:
Gary Price, Director of Online Information Resources, Ask.com
Omar Tawakol, Chief Advertising Offer, Medio
Matthew Snyder, Head of Business Development, Nokia
Brendan Benzing, VP Mobile Search and Marketing, InfoSpace
Matt Tengler, Sr Product Manager, Jump Tap
Gary Price
-everyone is not like us (they don’t know what they can do with the mobile phone)
-need to explain to others why this is […]

Alex Porter, Location 3 Media
Alan Beiagi, Mapquest
Michael Jones, Google (sub for Bobby Figueroa)
Alex Porter
-82% of users make contact with business after seeing local listing
-Yahoo has lead in local listing
-4-8 weeks for listings to go live on Google, includes postcard with PIN
-need to self-update listings on local sites or outsource
-track by unique phone number, track URL, […]

Pete Flint, CEO, Trulia
Andrew Shotland, Proprietor, LocalSEOGuide.com
Brad Jaehn, Directory of Product, ShopLocal
Paul Ryan, CEO, Done Right!
Andrew Shotland
Customer reviews grew the traffic of InsiderPages exponentially (via organic)
-did this by adding ‘review’, ‘best’, ‘top’ to ordinary keyterms like plumber
-adds unique content to generic business pages
-generates links (users link to reviews from blogs or MySpace pages)
-improves user experience
(shows […]

SMXLOMO - SEO Best Practices for Local Search
Gib Olander, Business Development Director, Localeze
Matt Van Wagner, President, Find Me Faster
Vanessa Fox, Product Team Lead, Zillow
Chuck Aikens, SEO Director, The Booyah Agency
Moderator: Chris Sherman
This session will focus on hands on activities to optimize for local search.
Chuck Aikens
Assumptions: You understand SEO basics, you get location page value, you […]

Chris Silver Smith, Lead Strategist, Netconcepts
Jenny Halasz, SEO Manager, Acronym Media
Paul Bruemmer, Director Search Marketing, Red Door Interactive
Moderated by Chris Sherman
Jenny
Local and mobile are tightly integrated.
Execution of Local and Mobile Campaign
-determine your available resources
-use simulators and tools to view your site in mobile browsers
Case study: minimal SEO can lead to large growth in international markets
-implement […]

Michael Jones, Google
The Future of Local Search - Google’s Strategic vision.
Competition
Google is not the best. The best are professional concierges. Gooogl strives to imitate this group of local professionals.
Ways to Search
-general web search
-ask a question (voice)
-SMS a question
-browse visually for a location
Local Data is Expanding
Traditional Local Data listings, restaurant guides, etc
Emerging Local Data - reviews, […]