Mike The Internet Guy’s Blog

John Ellis has a great post detailing 7 characteristics of highly effective pay per click advertisers. I really like some of the points John makes in this post, specifically #1 (seperate content and search), and #6 Bid Exact, Avoid Broad). These are two very typical mistakes I see “non-effective” PPC advertisers make on a regular […]

Now that I am back in the office after a short hiatus due to my new baby, things are picking up again. I have looked at 6 small business PPC accounts in the last two days for potential clients. Not one of them had anything but broad match in use. Almost no negative keywords existed […]

I just read that Brad Geddes of LocalLaunch will be in Denver on Feb 27th to host a ‘Google Adwords Success Seminar’. You can check the list of seminars to see when this might be coming to your town.
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This session had highs and lows. As usually Google didn’t really reveal any ground breaking information rather they showed the latest features in the Google Local product such as coupons and the ability to add logos and icons to local listings. Windows Live discussed the some of the new abilities Local Advertisers have in Windows […]

I was speaking with an old friend of mine who works in the online marketing industry recently. I was describing what I do for my clients and used the phrase, “I do search engine optimization”. Josh’s response offended me at first when he said search engine optimization is dead. After a lengthy discussion I realized […]