Bill Slawski posted an excellent summary of a new patent application from Google which discusses how an SE ranks websites for a ‘local’ search. My lesson from this patent is that the center point method of calculating proximity in local search may now be obsolete. The new method which appears to be highly reliant […]
Entries Tagged as 'local seo'
New patent from Google on local search
December 1st, 2006 · No Comments
Tags: seo · local seo · local search
Tracking and measuring calls from internet marketing campaigns
November 17th, 2006 · No Comments
Peter Krasilovsky has a great analysis on his blog about the current state of call tracking for internet marketing campaigns. One solution that I use for my clients currently is from Grand Central. Grand Central gives you a free local number and provides a wide array of call features and call tracking. Currently it is […]
Tags: local seo · online marketing · local search
Adding an interactive Google Map to your website is now even easier
November 16th, 2006 · 1 Comment
Debra Mastaler of Alliance Link recently told me that adding an interactive map to your ‘local’ based website may be good idea since it is a big hint to the engine you are pulling from of where your business is located. Pretty important facts in a ‘local’ search optimization project. I did some research and […]
Tags: local seo · local search
Local SEO 101 for the do it yerselfer’s
November 11th, 2006 · 1 Comment
Rae Hoffman made a great post a few months back which outlines quite a few steps local businesses can take to market themselves on the internet. These are great instructions for the DIY local webmasters out there. On the otherhand if you want someone to do this for you, don’t forget to give Denver SEO […]
Tags: seo · local seo · small business · local search
Will an address near the city center help with local seach optimization?
October 10th, 2006 · 1 Comment
If you look at the results returned by Google on a query for ‘house cleaning in denver’ at the top of the ‘organic’ section you’ll see the Local Results. If you looks closely you can see they give a ‘distance number’ This distance is actually the business location’s distance from the center point of Denver. I am […]
Tags: local seo · small business · local search
Simplify Local SEO
October 5th, 2006 · No Comments
While at the SES Local conference Dick Larkin introduced me to Gary Remy. Gary offers a great service called ListAndFound which for lets you manage and submit your local business listing to a ton of local directories and Internet Yellow Pages. Some of the directories included are Google Local, Yahoo Local, Superpages, Insider Pages, and […]
Vflyer launches Monday
October 3rd, 2006 · 2 Comments
VFlyer.com launched publicy Monday a new service that enables individuals and small businesses to create and post ’virtual flyers’ for typical classified ad material such as autos, vacation homes, rental property and more. I tried it out for our vacation rental condo in Breckenridge, and I really liked some of the features vFlyer supports. For […]
Tags: local seo · small business · online marketing
Meet The Search Engines - SES Local
September 30th, 2006 · 2 Comments
This session was more of an update on what each of the “local” search engines represent are up to currently. Participating search engines include Yahoo, Google, Windows Live, Local.com, and True Local. Below is a brief synopsis of what each engine had to say as well as some ‘takeaways’. As usual Chris Sherman was an […]
Local Search Ads - SES Local
September 30th, 2006 · 2 Comments
This session had highs and lows. As usually Google didn’t really reveal any ground breaking information rather they showed the latest features in the Google Local product such as coupons and the ability to add logos and icons to local listings. Windows Live discussed the some of the new abilities Local Advertisers have in Windows […]
Tags: ppc · local seo · ses local
Local Search Marketing Tactics - SES Local
September 30th, 2006 · 3 Comments
This was a very good session. Greg Sterling was a fantastic moderator, Justin Sanger from local launch explained the high level opportunites, challenges and risks involved with local search. Christine Churchill from KeyRelevance dove deeper into tactics and helpful hints for local SEO and Paid search. Gib Olander from Localeze professed there are two types of local search: […]
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