Mike The Internet Guy’s Blog

Dan Thies recently pointed out this great tip from GA Experts on the High Rankings Forum. The tip shows how to use filters to get detailed PPC data from broad matched clicks to show up in Google Analytics. Previously I was downloading log files into Clicktracks to get this kind of data, but now it […]

Recently Google rolled out the Search Query performance report which showed other keywords your broad and phrase matched terms were generating impressions for. Well what do you know….. people started seeing what crap their ads were showing up on which I am sure prompted the smart ones to stop using broad match or at least […]

A few weeks/months back when Google released the Negative Keyword Tool as part of the Adwords Keyword Tool, the tool would show an estimated “% traffic excluded” for each proposed negative keyword. This number made some of my clients very happy, because as soon as I ran the tool I could say, “we just reduced […]

John Ellis has a great post detailing 7 characteristics of highly effective pay per click advertisers. I really like some of the points John makes in this post, specifically #1 (seperate content and search), and #6 Bid Exact, Avoid Broad). These are two very typical mistakes I see “non-effective” PPC advertisers make on a regular […]

Now that I am back in the office after a short hiatus due to my new baby, things are picking up again. I have looked at 6 small business PPC accounts in the last two days for potential clients. Not one of them had anything but broad match in use. Almost no negative keywords existed […]

I just read that Brad Geddes of LocalLaunch will be in Denver on Feb 27th to host a ‘Google Adwords Success Seminar’. You can check the list of seminars to see when this might be coming to your town.
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