Google Negative Keyword Tool no longer showing traffic excluded percentage

July 12th, 2007 · No Comments

A few weeks/months back when Google released the Negative Keyword Tool as part of the Adwords Keyword Tool, the tool would show an estimated “% traffic excluded” for each proposed negative keyword. This number made some of my clients very happy, because as soon as I ran the tool I could say, “we just reduced your impressions by an estimate XX%”. Now the number no longer shows, and it is pissing me off. Does anybody know where it went? Am I just not seeing it on certain accounts? The Adwords help docs show no sign of the data being removed.

Why does Google consistently take away tools that increase quality for their users? Another recent example is Google removing the supplemental query. Implementing negative keywords that an advertiser truely should not be showing up for only improves quality. Sure a little revenue may run away, but Google has always put quality first, supposedly.