Mike The Internet Guy’s Blog

SMXLOMO - SEO Best Practices for Local Search
Gib Olander, Business Development Director, Localeze
Matt Van Wagner, President, Find Me Faster
Vanessa Fox, Product Team Lead, Zillow
Chuck Aikens, SEO Director, The Booyah Agency
Moderator: Chris Sherman
This session will focus on hands on activities to optimize for local search.
Chuck Aikens
Assumptions: You understand SEO basics, you get location page value, you […]

Chris Silver Smith, Lead Strategist, Netconcepts
Jenny Halasz, SEO Manager, Acronym Media
Paul Bruemmer, Director Search Marketing, Red Door Interactive
Moderated by Chris Sherman
Jenny
Local and mobile are tightly integrated.
Execution of Local and Mobile Campaign
-determine your available resources
-use simulators and tools to view your site in mobile browsers
Case study: minimal SEO can lead to large growth in international markets
-implement […]

Michael Jones, Google
The Future of Local Search - Google’s Strategic vision.
Competition
Google is not the best. The best are professional concierges. Gooogl strives to imitate this group of local professionals.
Ways to Search
-general web search
-ask a question (voice)
-SMS a question
-browse visually for a location
Local Data is Expanding
Traditional Local Data listings, restaurant guides, etc
Emerging Local Data - reviews, […]